“POLE POLE”

[POH-lay POH-lay]
Swahili Adverb
slowly or carefully;
a concept towards achieving acclimatization

Group of hikers walking along a snowy mountain trail during sunset, with clouds below and mountains in the background.
Snow-covered mountain slope with animal tracks, clouds below, and a distant snow-capped ridge at sunrise.

She inherited his drive. She also inherited his demons.

POLE POLE follows Shelby Cude, a high-achieving multi-camera director for major touring artists, as she escapes her burnout by documenting a friend's charity climb of Mount Kilimanjaro. What begins as a favor—film the climb, help promote a non-profit, maybe spread some of her father's ashes at the summit—becomes an intimate reckoning with the grief and guilt she's carried since her father Donnie's suicide.

Shelby climbs alongside four strangers and is supported by twenty-eight Tanzanian porters and guides who enforce the mountain's only rule: pole pole—slowly, slowly. It's the key to acclimatization, to survival. But for a woman who's spent her life moving fast, working harder, believing she could control outcomes through sheer force of will, this forced slowness becomes both torture and revelation.

When their lead guide falls dangerously ill with altitude sickness and refuses help mirroring her father's final years of rejecting support, Shelby faces a devastating truth: you cannot save someone who will not grab the rope. Carrying her camera and her father's ashes, she learns that some summits can't be reached alone, some weights require thirty-two people to carry, and some journeys can only be made pole pole—slowly, slowly.

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Directors perspective

What makes POLE POLE particularly compelling is that Shelby Cude isn't just the subject—she's the director. This is her story, told in her voice, shot with her eye. The film has an authenticity and intimacy that only comes from someone filming their own reckoning.

Shelby came to Kilimanjaro to film someone else's story. She left with her own. That transformation—from documentarian to subject, from behind the camera to in front of it, from control to surrender—is the heart of the film.

BEHIND THE LENS

Shelby Cude, award winning multi-camera director.
  • Director

    Calling Reno, NV home now, Shelby Carol Cude spent many of her childhood years living in the small mountain town of Ruidoso, NM, where four teenagers committed suicide within two months in 2009.

    Picking up a camera shortly thereafter as a form of therapy, she started her career as a photographer and has maintained a portfolio with Vogue Italia since 2012.

    Moving into video in 2017, she jumped into touring as a live multi-camera director for Linkin Park at the age of 22 and has directed for live audiences around the world across 40 countries, for a variety of artists and musicians since.

    Her accolades include being a 2x Pinnacle Award winner for Video Director of the Year (2019 & 2022), nominated twice for Video Visionary at the TPI Awards (2023 & 2025), and receiving a nomination for a Parnelli Award for Video Director of the Year (2023), for her live directing abilities.

Jasmine Lord, Los Angeles based cinematographer.
  • DP - Denver

    Jasmine Lord (www.jasminelord.com) is a Los Angeles-based camera woman who shoots runway and backstage for fashion weeks in North America as well as working on documentaries, commercials and live events. She graduated with a Bachelor of Arts from Charles Sturt University in Wagga Wagga, Australia, majoring in Screen and Stage, then continued her film education through camera assistant internship programs at the Australian Film Television & Radio School & with ARRI Australia respectively.

    Jasmine has shot two books for the Eat Naked nutrition brand and has had her work shown at a juried exhibit at the 2011 Filter Photo Festival in Chicago. She has also photographed for AFI (American Film Institute Festival), for high end restaurants, food catering services, locals artists and designers in LA.

    Jasmine is an associate member of the SOC (Society of Camera Operators) and an active member of the ACS (Australian Cinematographers Society). Jasmine has been teaching film and digital based teen summer classes with LACP for almost five years & always looks forward to taking time out of her busy schedule to share her knowledge with young people who have a keen interest in photography.

Kyle Olson, Emmy award winning Producer and Director.
  • Executive Producer

    EMMY-WINNING PRODUCER, DIRECTOR, AND STORYTELLER KYLE OLSON HAS CONTRIBUTED TO NUMEROUS HIGH-PROFILE PROJECTS, INCLUDING RECENT PRODUCTIONS LIKE "THE BARBIE MOVIE," "HOUSE OF THE DRAGON," AND "MEGALOPOLIS." HE SERVED AS VICE PRESIDENT OF PRODUCTION AT LUX MACHINA AND CONTINUES TO BE A LEADER IN THE VIRTUAL PRODUCTION FIELD.

    HIS GLOBAL PRODUCTION EXPERIENCE SPANS OVER 20 COUNTRIES AND INCLUDES LEADERSHIP ROLES THAT BLEND TECHNICAL EXPERTISE WITH CREATIVE INNOVATION ACROSS FILM, TELEVISION, AND LIVE PRODUCTIONS, BEGINNING WITH LAUNCHING HIS OWN VIDEO PRODUCTION COMPANY AT AGE 14.

    BEYOND TRADITIONAL & VIRTUAL PRODUCTION, OLSON HAS EARNED CRITICAL ACCLAIM FOR HIS EMMY-WINNING DOCUMENTARY "THE LAST SIGNAL" AND HIS TRUE CRIME PODCAST "LOVE & JUSTICE," WHICH REACHED GLOBAL TOP 25 STATUS, WAS NOMINATED FOR A WEBBY, AND WAS NAMED ONE OF BIOGRAPHY'S TOP 15 BEST TRUE CRIME PODCASTS OF ALL TIME.

A professional video camera setup filming a woman sitting on a wooden bench in a cozy, well-lit room with large windows and plants.

Pole pole was shot on the following cameras:

Sony FX6 (Denver)
Nikon Z8
DJI Osmo Pocket 3
Leica Q2
Insta360 X5

Person taking a photograph of a sunset or sky filled with clouds, atop Mount Kilimanjaro in Tanzania, with tents set up on a rocky hillside at dusk.